We are traditionally a printing company but with expertise in unique personalised marketing for Business to Business and some web applications for business to business also where clients can manage their entire print requirements through the web. No problem there as you don’t need a google ranking at all for B2B.
Back in December 2007 we thought, lets bring our expertise to the World Wide Web and allow them access to the same technology… or so we thought! We built a greeting card site, but were more than a little raw with our experience on trying to bring the masses to the site. “Build it and they will come” certainly didn’t do it immediately for us, although the visitors that came and ordered where more than happy with their cards and from we know “Visitors vs Orders” is running above the internet average … problem is we needed more visitors!
Now we had some trip ups along the way but at least we are confident that the product is right, the pricing is right and the system works! Now to drive some traffic through it!